adminPumping up your SEO
eCommerce Shopping Carts vs Websites
It’s very common that folks have an online store with products and they believe that is all they need but then it’s crickets while they wait for John Q Public to find them.
My thought is a shopping cart is only part of a website and far from what a business would need to win at Search Engine Optimization #SEO
The Google Algorithm should be handled more like a fancy recipe then a coding nightmare
Pro Tip Tuesday: If you have ever made Kraft Mac & Cheese (YUP super Fancy – LOL), in a rush to get dinner on the table then you know ~you absolutely can skip adding the milk and the kids won’t notice. SEO is more like that then the high priced experts want you to believe.
These online shopping carts, no matter what they tell you, may be the best looking thing on the internet but if you ever WANT TO BE FOUND by the people who want what you have… the absolute best thing you can do is build your shopping cart in to a WordPress website and not build your website pages in a shopping cart.
Content is like the cheese and Content Matters. Consider that every website has 2 audiences.
- Potential Customers
- Google Spider Bots
Q. If Spider Bot gives my website a low rank will anyone find it in searches?
A. No.
a computer program that scans the web automatically, “reading” everything it finds, analyzing the information and classifying it in the database or index. In other words their role is to judge your website and determine what position it should be found in Searches based on how a site does on ranking results.
Content is like the cheese and Content Matters!
Google is judging your website as well as everyone else on the planet and they are deciding the order websites get found in searches relevant to KeyPhrases. If you are missing pages/content Google has determined are valuable, Your website gets an F and you go to the back of the line.
What's The Secret?
Do a better job at having more ingredients in the recipe then your competitors do. Research the KeyPhrases Potential Customers use when searching on Google for what you offer. When your website is ranked reliable and informative then you get pulled forward and moved to the head of the line.
If you want to know some of the things a website has to have to be considered by reliable and informative by Google just ask me in the comments or contact me.
Let’s win People!
#websitedevelopment #businesswebsites #howtobuildabrand #riseup
