Marketing isn’t about employing a catch-all tactic, strategy, channel, cadence, or offer anymore because not all customers are the same (even if they are in the same segment—gasp!)… There’s no size fits all when it comes to good Marketing Plans. It’s helpful to work with one company that covers all your media from print to internet when you need to project your unique Brand and be found by your tribe. Because there are more detours than ever before on the path to purchase, it’s important to employ multi-channel approaches to your Marketing. In other words don’t skip or cheap out on your look because you may just be selling yourself short.